Chapter 1 - Variables in the Web Design Environment

In this chapter, you explore the variable factors that affect Web design. You learn how Hypertext Markup Language (HTML), the language used to create documents on the World Wide Web, is constantly evolving, and preview the new markup languages that are changing how you design for the Web. You learn how to use good coding practices to create HTML code that is valid and based on current acceptable standards. You'll see how Web browsers affect the way users view your content, and how variations in the user's browser choice, screen resolution, and connection speed pose specific challenges to creating Web pages that are displayed properly in different computing platforms. Finally, you consider what type of software tool you can use to create your HTML code.

When you complete this chapter, you will be able to:

• Describe the current state of HTML
• Transition from HTML to XHTML
• Use good coding practices
• Describe browser compatibility issues
• Design for connection speed differences
• Code for multiple screen resolutions
• Address operating system issues

W3 Resource Links

World Wide Web Consortium (W3) - Main Page
W3 Accessibility (WAI) Page
W3 Cascading Style Sheets (CSS) Page
W3 HTML Page
HTML Element Quick Reference
HTML Attribute Quick Reference
W3 XHTML Page
W3 XML Page
Semantic Web Activity Group
HTML Validator

Browser Downloads

Mozilla Firefox
Opera
Netscape
Internet Explorer 6
Internet Explorer 7

Related Sites

CNET Browser Downloads
Browser News
Web Standards Project
HTML Tidy

Individual Case Project

To complete the ongoing Case Project for this book, you must create a complete standalone Web site.The site must contain between six and ten pages, displaying at least three levels of information.You can choose your own content. For example, you can do a workrelated topic, a personal interest site, or a site for your favorite nonprofit organization.The site will be evaluated for cohesiveness, accessibility, and design. At the end of each chapter, you will complete a different section of the project. For Chapter 1, get started by creating a project proposal, as in the following outline. As you progress through the chapters of the book, you will complete different facets of the Web site construction, resulting in a complete Web site.

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Team Case Project

To complete the ongoing Team Case Project for this book, you and your team must create a complete stand-alone Web site. Your team should ideally consist of 3-4 members assigned by your instructor. The site must contain between 16 and 20 pages, displaying at least three levels of information. You will choose your own topic. For example, you can do a work-related topic, a personal interest site, or a site for a fictional organization. The site will be evaluated for cohesiveness, accessibility, compliance with W3C standards, and visual design. At the end of each chapter, you will complete a different section of the project. For Chapter 1, get started by creating a project proposal, as in the following outline. As you progress through the chapters of the book, you will complete different facets of the Web site construction, resulting in a complete Web site.

Project Proposal

Create a one- or two-page HTML document stating the basic elements you will include in your Web site. Create this document using your favorite HTML editor or Notepad. At this stage your proposal is primarily a draft. At the end of the next chapter you will have a chance to modify the proposal and supplement the design details.

Include the following items, if applicable:

• Site title-Specify the working title for the site.
• Development roles-Identify each team member and their responsibilities for the project.
• Need-Describe the need the Web site will satisfy. Is there an interest group whose needs are not satisfied? Is there a target niche you are trying to fill? What is the purpose of the site?
• Rationale or focus-Explain the content and goals of the site, such as billboard, customer support, catalog/e-commerce, informational, or resource. Refer to Chapter 3, "Planning the Site," for help on content types.
• Main elements outline-Describe the main features of the site.
• Content-Estimate the number of individual Web pages.
• Target audience-Describe the typical audience for the site.
• Design considerations-List the design goals for the site.
• Limiting factors-Identify the technical or audience factors that could limit the design goals of the site.
• Development schedule, milestones and deliverables-Use the dates in your class syllabus as the basis for building a development schedule that indicates milestones and deliverables for each team member

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